Keynotes / 01
Culture by Design, Not by Default
Trusting the Process Will Set You Free. Championship organizations don't hope for great culture. They design it.
The challenge
Why this talk, why now
Most organizations have a culture by default. Leadership, managers, and teams aren't in lock-step on a shared vision and daily process, so results swing from quarter to quarter. Dr. P has seen the alternative from the inside, as Performance Psychologist for the Super Bowl 50 champion Denver Broncos. In this keynote he breaks down the psychology of designed culture and shows your organization how to build it.
On stage: Presented as “Culture by Design, not Default: Trusting the Process Will Set You Free” at the Mile High SHRM Annual HR Conference.
Your audience will
- Understand why winning is a symptom of process, not the goal itself
- Diagnose where their culture is running “by default”
- Learn the leadership and followership behaviors that create alignment from the top down
- Leave with practical protocols to start designing culture the next day
Ideal for
- HR & People & Culture conferences
- Leadership summits
- All-hands meetings
- Change initiatives
- Mergers & reorganizations
Formats
Keynote · Workshop · Virtual. Customized after a discovery call. Confirm lengths
Dr. P on stage at the 2026 Mile High SHRM Annual HR Conference. Topic-specific clip for this keynote needed
Dr. Rick Perea has been instrumental in organizing a culture by design for our organization. His energy, passion, and knowledge are all world class… he has energy for days!
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Tell us about your audience and goals. Dr. P will tailor this keynote to your event.
